Lil Jon, the King of Crunk, is diversifying his platform, borrowing a page from hip-hop moguls such as Russell Simmons, Jay-Z and Diddy. Vibe magazine reports that Lil Jon has partnered with celebrity Zumba instructor Gina Grant and will play DJ for the new Zumba Nightclub Series that launched this week in Boston.
According to Boston magazine, the series will bring the Zumba workout to the nightclub scene throughout April. Lil Jon recently released "Work," a new single to celebrate the combination of fitness and clubbing.
Read more at Vibe and Boston magazine.