As various faces of young men of color flash on the screen in the latest public service announcement for President Barack Obama’s My Brother's Keeper initiative, you hear various types of careers referred to in a voice-over.
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From directors and writers to educators, the PSA further emphasizes the president’s commitment to helping boys realize their potential.
“If we believe in their futures, they will believe in them, too,” Obama says at the end of the video.
The message is not only affirming but also one that little boys don’t often hear.
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