Washington, D.C., native rapper Wale recently took on a new role that will definitely expand his brand. Wale was recently hired as a cultural consultant to help the rising stars of the Eastern Conference Washington Wizards rebrand their image.
Over the last couple of years, the Wizards have gone from a team that couldn’t sell out its own arena to a team whose tickets now earn top dollar. As the new cultural consultant, Wale wants his first job to entail redesigning the team’s uniforms, and he hopes to enlist Kanye West to do so.
In an interview with ESPN the Magazine, Wale said his new job is to “provide a spark, at all costs. I’m not going to do anything corny, but I’m talking to Kanye about designing new uniforms.”
West, who has collaborated with top fashion designers, isn’t necessarily known for his glitz and glamour when it comes to his own style sense. His subdued look of torn jeans and basic gray sweatshirts is quite understated in appearance but not in price. Last year West released a line of clothing with APC, and let’s just say, one T-shirt went for the price of some new sneakers.
With the help of West, Wale hopes that he can revive the Wizards’ image and create D.C.’s own “Lake Show,” and give the team’s players the shine they deserve. Who knows if a collaboration involving Wale, Kanye and the Wizards will pan out—but one thing’s for sure: Wale isn’t short on his D.C. pride.