If the activewear brand Lululemon could take back one thing it did this week, it would never have tweeted this about Beyoncé's new “athleisure” collection, Ivy Park:
We’ve seen what happens time and time again when brands and artists try to come for Queen Bey. The Beyhive swarms in and digitally annihilates all those who oppose her.
Lululemon experienced a bit of that dragging on Twitter.
https://twitter.com/TheFruityTurtle/status/715587559884210178https://twitter.com/MagicCityRegi/status/715585220641161217https://twitter.com/franergia/status/715579732209831937https://twitter.com/ashleyxholcomb/status/715579193703026688https://twitter.com/Beanzz120/status/715566271375343617
The brand deleted the tweet and said it meant no harm.
If anything, all of this was great exposure for Ivy Park, which Beyoncé kicked up a lot of dust about this week when she released a promotional video about the collection.
For more of black Twitter, check out The Chatterati on The Root and follow The Chatterati on Twitter.
Diana Ozemebhoya Eromosele is a staff writer at The Root and the founder and executive producer of Lectures to Beats, a Web series that features video interviews with scarily insightful people. Follow Lectures to Beats on Facebook and Twitter.
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