The fallout from Kendrick Lamar’s epic Drake diss “euphoria” continues. In addition to setting the internet ablaze with its scathing bars, he also has given a big boost to a Canadian restaurant he name-dropped.
On the song, Kendrick raps: “I be at New Ho King eatin’ fried rice with a dip sauce and a blammy, crodie.” The Chinese restaurant was founded in 1975 and is a place the Compton native seemingly likes to frequent.
The Toronto network, CityNews, interviewed New Ho King owner Johnny Lu, who said that there’s been a significant uptick in patrons after Kendrick’s shoutout.
“This morning a lot of people texted me saying ‘oh, look at that that’s your restaurant?’ I say, ‘Yes.’ They say, ‘Look at the song,’” Lu said. “He said good food and rice get more and more rice, the chef’s gonna be busy!”
“I see, Kendrick’s a good guy. Oh my God!” Lu continued. CityNews also interviewed a patron who said that he decided to visit New Ho King because Kendrick showed it love.
“I came all the way from Markham just to see this fried rice,” one fan said. “Kendrick Lamar, man. You gotta pay respect to K. Dot, man. Ever since he dropped the diss track I was like, ‘I gotta visit this place.’”
Kendrick released the song on Tuesday morning and the memes, lyrical breakdown and speculation about the decade-long feud have been nonstop. The Pultizer Prize-winning emcee has had enough of Drake’s antics of commodifying Blackness whenever it fits his needs.
The world is eagerly awaiting for Drizzy to respond. The smart thing here is for the “For All The Dogs” artist to say nothing. If he does release another diss record, we are pretty confident it will be unbelievably corny as hell.