Every holiday season, it’s a pleasure to craft our personal wish lists and hunt down the best gifts to show our friends and loved ones how much they matter to us. But with the paradox of endless choice, picking the right thing for your work spouse, gym buddy, or significant other can quickly become overwhelming.
Luckily this season, everyone’s go-to online retailer is making it easy to shop and support Black-owned businesses with the Black-Owned Business badge on eligible products in Amazon’s store. Amazon has a dedicated storefront where customers can shop from Black-owned businesses, in addition to featuring Black entrepreneurs on owned channels that increase discoverability of these businesses, brands, and products. Amazon’s Black Business Accelerator program (BBA) offers eligible Black-owned businesses selling in Amazon’s store strategic benefits, like business education and account management, to take their business to the next level.
Additionally, shoppers can find incredible products from Black-owned small businesses through the Small Business Gift Guide and Support Small pages.
To give Root readers a sense of the amazing companies that are part of BBA, we’ve curated a few under-the-tree, stocking-ready Black-owned products for everyone on your list!
Caracas Canteen Smart Water Bottle
Help an active neighbor or busy coworker get their New Year’s hydration resolution on lock. The Caracas Canteen is equipped with an alarm system you can customize to reach your water intake goals, sending reminders throughout the day to chug some H20. When synced with the TUYA app, users can visualize their daily hydration statistics and track their consumption throughout the week. Plus the stainless-steel bottle’s temperature control infrastructure keeps your water cool even as things heat up throughout the day. Who’s thirsty?
King Beard Care Premium Imperial Beard Growth Balm
Tickle the bearded person in your life by showing them care about their facial hair almost as much as they do. With a non-greasy, lightweight formula, this balm will help your bearded bestie stay healthy, soft, and shiny. The manufacturer is committed to cruelty-free practices, using all-vegan ingredients with naturally-occurring vitamins like vitamin E, aloe vera, and argan oil. The nutritional formula will train beards to grow full and robust, while smoothing any flyaways. Santa’s grooming routine will have nothing on theirs.
Iconic Essential Oil Scent Diffuser
For the friend who likes to be immersed in happy scents, wrap up the Iconic Essential Oil Scent Diffuser. It transforms their favorite fragrance oil into dry, nano mist using cold-air diffusion technology, so the aroma is stronger and circulates for longer. Better yet, it uses waterless, heatless technology to scent the room. Made from 100% recycled aluminum, the eco-friendly, compact unit can even fit in their suitcase to create ambiance wherever they roam.
Myavana Hair Analysis
For the truly mane-obsessed, Myavana Hair Analysis is like a DNA test for your strands all for the purpose of optimizing your hair care. The kit walks through the simple steps of combing to collect the sample, sending it back through the prepaid envelope, and then meeting with a hair coach to discuss their unique crown.
The experienced cosmetologists at Myavana curate a collection of hair care products, suggest ingredients and techniques, and recommend stylists in your area suited to specific hair types and challenges. Plus this gift grants them access to a digital profile of their tresses via Myavana’s mobile app, featuring learnings from microscopic strand analysis and custom recs for improved hair health.
I Know Collection Affirmation Cards
Who isn’t into manifestation these days? With a set of I Know Collection Affirmation cards, help a loved one turn positive thinking into a daily practice. The deck, featuring soothing illustrations, contains 40 cards featuring mantras meant to foster self-confidence and courage.
They’re the perfect tool to incorporate into a mindfulness routine, giving a topic to focus the day’s energy on and creating a moment to consider its relevance in their life vision. Even when used together — e.g. book club, Bible study, or mom’s group — drawing these cards allows colleagues to celebrate each other’s strengths and accomplishments. What a great way to elevate the vibes of Christmas dinner!
The 125 Collection Yoga Mat
The best gifts are both useful and fun. So for that gym rat friend who’s been meaning to swap out for their exercise mat for years, one from The 125 Collection is a win-win.
Durable (made of TPE rubber), sustainable (free of Latex and PVC), and available in a variety of colors, the mat comes with a lightweight travel holder for easy portability, making it perfect for a subway or on-foot commute to the yoga studio or for restorative meditation, video work outs, or simple stretches at home.
Mah Melanin Wrapping Paper
Ready to deck the halls in style, the Mah Melanin Black Santa wrapping paper features drawings of a melanated Santa, Mrs. Claus, and their entire workshop of elves. Each pack comes with four rolls of durable heavyweight paper. With vibrant colors and metallic accents. Santa and his crew look doper than ever.
Head to Amazon to peruse more holiday-ready wares from Black-owned businesses.
This article is a sponsored collaboration between G/O Media Studios and Amazon.