The Roots have been at it for more than 20 years and are still able to move crowds and gain the support of their hometown of Philadelphia. This weekend, they headlined their annual picnic, in its sixth year, where they brought out an eclectic mix of artists and bands including Trinidad James, Solange, Macklemoore and Naughty By Nature. As I witnessed awesome live music—something that is becoming a dying aspect of the music industry — I couldn’t help but put my boss moves hat on (as corny as that might sound. I mean, in my world, there’s a boss-moves lesson in almost everything.)
Though I enjoyed the show (and the up-close-and-personal backstage glance at Treach, who’s still as handsome and talented as he was when the group first hit the scene in the ’90s), here are a few boss-moves takeaways on longevity and stellar branding:
image credit: hiphopgods
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