Let the Fashionable Black Pride Collaborations Begin

Theophilio, one of this year’s winners for the CFDA Fashion Fund Grant, and Black Fashion Fair (BFF) collaborate for the second time this year on their collection, “Family Portrait II” which centers around the importance of Black family and community while “unlink[ing] anti-Black trauma from the fashion narrative, and invite in a different method of storytelling through design and community,” reports W magazine. The joint capsule will allow buyers to submit a photo of their own family that will be printed on a custom black or brown Theophilio T-shirt. Though the brand doesn’t specialize in creating T-shirts, graphic tees are a large part of the Black fashion community. It’s so important for fashion to be accessible to Black consumers and designers, and the idea that high fashion is unattainable is a concept that both brands are very understanding of.

“If a customer doesn’t see themselves in pieces from my collection like corset tops or the grommet pants, but they can see themselves in a graphic tee and they want to support, that’s important,” Theophilio designer Edvin Thompson told W.

In addition to the release of the tees, BFF and Theophilio will be hosting an event, “Family Reunion” on Juneteenth to celebrate family and the importance of the holiday.

Some corporations take advantage of collaborations and collections during Pride Month, but Morphe is using its influence to express inclusivity that is lively and living with love. The brand’s Pride collection, themed Live With Love collaborated with actor, singer and influencer Todrick Hall to create a limited edition artistry palette derived from its bestselling 2019 Pride palette. From deep royal purples to joyous yellows and specially designed synthetic brushes created to achieve the perfect blend, Live With Love is the perfect way to celebrate and get into the mood of the month.

Not only is the collection beautiful and bright, but Morphe is contributing 100 percent of the proceeds to the Trevor Project. The organization focuses on creating hotlines and resources to help LGBTQ+ youth who are more likely to suffer from suicidal ideation and give them the assistance they need.

A new Black-owned business directory has just hit the internet, and it’s giving all the Black excellence vibes. BLK Oceans features a Black-owned business directory and editorial pages focusing on lifestyle, beauty, fashion and kids. Founder Leah Freeman-Haskin has created a space that makes finding Black-owned brands easy, open and accessible for businesses to be added and “celebrate Black creatives and founders during a crucial time in our history,” according to a press release provided to The Root. Brands are able to register for the business directory on the BLK-Oceans website as well as shop from their editorial works.

Your most tasteful and bougie friend would shop at Goodee, the perfect aesthetic lifestyle and home goods marketplace founded by brothers Byron and Dexter Peart. The brand was founded in 2019 and focuses on stocking its inventory with products from only the chicest and most sustainable artisan brands that focus on creating a positive environmental and social impact. As this year marks the two-year anniversary of the brand, Goodee partnered with Nordstrom in February to create the launch of Goodee 100.

Slowing down and appreciating all of the little things are important to the Pearts. Additionally, they spend a great deal of time ensuring their inventory includes diverse and Black-owned businesses. Right now they are focusing on creating an open and inviting space for people to shop and feel like they can slow down and take a breath while we navigate and adapt to this tumultuous way of living.