It’s been well documented—especially here at The Root—that Black expectant mothers are facing terrifying odds when it comes to delivering safely, dying at three to five times the rate of their white counterparts. Worse, more than half of percent of those losses are preventable, simply by addressing the disparities faced during pre- and post-natal care and delivery. Now, Baby Dove is doing its part to bring awareness and greater equity to Black expectant mothers via the Black Birth Equity Fund.
“At Baby Dove, we believe Black moms have the right to superior care at every step of their journey. But for too long, Black moms have not received the care they deserve, and the consequences are significant—we are committed to helping change that,” says Global Brand Director of Baby Dove, Sally Brown. “Expanding access to doulas through the Black Birth Equity Fund is just the beginning and in partnership with organizations like Black Mamas Matter Alliance, we will work towards systemic change that will improve the birthing journey for Black moms and their babies.”
More from a press release provided to The Root:
As a brand born to provide superior care to new families, Baby Dove is committed to accelerating efforts to close the gap in care and health outcomes for Black mothers and their babies...Beginning today through the end of the year, Black birthing people—Black individuals who will be giving birth—can visit BabyDove.com/BlackMaternalHealth to apply for direct, one-time grants up to $1,300 through the Black Birth Equity Fund to help cover the cost of doula services. Doulas are on the frontlines with expecting moms and can help advocate for better care throughout pregnancy, at the birthing moment, and into the Fourth Trimester. Research shows that with the support of a doula, moms are two times less likely to experience birth complications, four times less likely to have a low-birth-weight baby and are more likely to experience overall positive health outcomes during the birthing journey.
“We are proud to see the Black Birth Equity Fund become available today to Black expectant moms and birthing individuals across the country,” says Angela D. Aina, co-founding executive director at Black Mamas Matter Alliance and Baby Dove Strategic Advisor. “For Black and other traditionally marginalized communities, Doulas have been proven to help reduce health disparities, as well as bridge language and cultural gaps between families and health providers. With notable support from global brands like Baby Dove, we will be able to raise greater awareness of Black maternal health, promote advocacy, and shift culture to support reproductive justice.”
The advancements aren’t just potentially lifesaving but also experience-affirming for new parents, as Baby Dove is also “on a mission to advance care for babies with melanin-rich skin and curly hair,” says the release.
In speaking with parents, Baby Dove recognized that products formulated to deliver the needs of moisture and nourishment for melanin-rich baby skin and curly hair are often unavailable within the baby aisles of mass retailers. In collaboration with Walmart, Baby Dove is proud to introduce the new Baby Dove Melanin-Rich Skin and Curl Nourishment Collection – a full range of skin and hair products specifically developed for babies with melanin-rich skin and coils, curls, and waves. The new Baby Dove collection will be available nationwide exclusively at Walmart and on walmart.com beginning this month.
A limited-edition gift set available exclusively at Walmart and walmart.com has also been created in collaboration with with illustrator Keturah Ariel Nailah Bobo, with 100 percent of profits going to the Black Birth Equity Fund.
To apply for a grant or learn more visit BabyDove.com/BlackMaternalHealth.