So we wake up this morning to a Web ad from the McCain-Palin campaign accusing Barack Obama of sexism. It is a swift and superb effort and, from what we know about these things and the political climate in which we live, likely to be effective. It is a quick and dirty piece of television remarkable for the jaw-dropping, breath-taking, head-shaking dishonesty on which is it based.
The basic charge is that Obama called Sarah Palin a pig, and that is sexist. Nevermind that it never happened. It is now clear that the Republicans' strategy for victory is not to discredit Obama's views or his policy positions but to destroy the man himself.
Based on the current trajectory, what Obama may have coming will make the swift-boating of John Kerry look like a campfire song. And if Democrats are nervous and a little dispirited today it is because they have seen the effectiveness of this approach before. More importantly, they have seen it in combination with the complete inability of their own candidate to effectively respond. Obama's speech on charter schools and the importance of education in Dayton, Ohio yesterday did nothing to advance his candidacy. Instead, all the energy and resources of his campaign were spent explaining that the phrase "You can put lipstick on a pig, but it's still a pig," is an old English axiom meant to convey that deception has limits. Even McCain has used the phrase on occasion.
With undecided white women moving to McCain, the sexism ad will further monopolize Obama camp resources.
Obama's counterpunches so far, have sounded a little bit naïve, almost idiotic:
"…The American people aren't stupid. They are going to get it," he told MSNBC's Keith Olbermann early this week. "But we've got to make sure that we are being clear, not only that they [the Republicans] will not bring about change, but the very specific kinds of changes we want to bring, in terms of green technology jobs in America, investing in our education system, making college more affordable, making health care accessible to every American."
This is not a civics seminar; it's a knife fight, and the McCain camp is bringing automatic rifles.
Right now it is not about the American people getting it. It is about Obama getting it. He's getting hit over the head with a baseball bat and looking like he wants to file an amicus brief about it.
It would be silly to count out the Obama strategists; they have defied every prediction and surpassed every expectation thus far. But watching the Obama response to the Sarah Palin frenzy, conjures up sad images of John Kerry, Al Gore, or, dare we say it, Michael Dukakis.
Once again, we have Democratic dignity on display. They are taking the high road, constantly acknowledging John McCain's honorable service to the nation and saying that Sarah Palin is a tough and talented politician.
Meanwhile, on the low road and on their high horse, Republicans are making minced moose meat out of Obama. In 30 brutal minutes during the Republican Convention last week, Rudy Giuliani and Sarah Palin took Obama's anti-elitist, street cred and turned it against him.
Need a reminder? Here's Giuliani: "…You have a resume from a gifted man with an Ivy League education. He worked as a community organizer. What? He worked—I said—I said, OK, OK, maybe this is the first problem on the resume. He worked as a community organizer."
The sense of fun and sneering condescension that Giuliani brought to the conversation was matched only by the patronizing and dismissive tone of Palin herself.
"I guess a small-town mayor is sort of like a 'community organizer,' except that you have actual responsibilities," she said.
Maybe it would have been better for Obama to have called Sarah Palin a pig, rather than to have spent a day explaining why he didn't. Voters actually respond to that kind of jibe, if they think you're fighting the good fight against people who don't have their interests at heart. And that is the genius behind the last week of the McCain campaign; they have posited Sarah Palin as the fighter against people who are "not quite like you."
"We don't quite know what to make of a candidate who lavishes praise on working people when they are listening, and then talks about how bitterly they cling to their religion and guns when those people aren't listening," Palin told a rapt crowd at the convention.
Disqualification by derision—the exquisitely effective brand of GOP identity politics.
John McCain and Sarah Palin are campaigning in Virginia today, then she will go home to Alaska to a hero's welcome. She has put John McCain ahead in the polls, and the Republicans are so happy they are like pigs in …. well, you know.
Obama will campaign in Norfolk, Va. where he will "discuss his plan to reform and strengthen America's schools for the 21st century." Yada yada!
Then, he will tape an appearance on the Late Show with David Letterman.
My suggestion for a Top 10 List: "Ten Reasons I'm Not Going to Get Punked by John McCain."
Terence Samuel is deputy editor of The Root.