Rapper Megan Thee Hot Girl Stallion has added a new name to her title for 2024: Planet Fitness’ Mother Fitness. With a new fashion collab and marketing campaign for the gym chain, Stallion is looking to help gymgoers tap into their “Big Fitness Energy” this January.
If you follow the Grammy Award-winning artist on social media, then you have watched her fitness journey through her many miniature vlogs. She highlights the ups and downs of her intense workout routines, and she takes her followers through how she developed those signature Hot Girl knees.
Right before rolling in the New Year, the Big Fitness Energy campaign was announced. The campaign includes hilarious yet encouraging commercials starring the “Cobra” rapper, co-branded merchandise, and Meg-inspired free workouts on the popular gym’s app. In this collaboration, Megan hopes to encourage more people to join Planet Fitness to start or continue their fitness journeys in a judgment-free environment for low prices.
On the website MotherIsHere.com, there is a limited edition merchandise line that includes stickers, crew neck sweatshirts, bucket hats, and water bottles, the proceeds of which will benefit her non-profit, The Pete & Thomas Foundation. The merchandise is available until Jan. 12, 2024.
On the site, you can also access Snapchat and TikTok AR filters that contain what has been coined as “AHHfirmations,” based on the Hot Girl Coach’s signature “AHH” sound in her music.
In the announcement for the collaboration Megan said, “Working out is such an important part of my routine, so this partnership with Planet Fitness genuinely embodies my personal values. We want to encourage everyone to prioritize their physical and mental health heading into the New Year, so they can reach new heights in 2024 and continue to grow into the best version of themselves.”