Most commercials are pretty average and, although watchable, not necessarily affirming. Amazon has managed to create both a watchable and an affirming ad for the Kindle 2 — featuring an African-American family made up of a young boy and his grandmother. The intellectually curious boy is filled with excitement as he talks with his grandmother about what he wants for Christmas. Of course, the Kindle can take him to all of those places and satisfy his curiosity for so many topics. While folks have been up in arms over the Duncan Hines commercial; we thought we'd bring you another one that celebrates nontraditional family structures, the intellectual curiosity of a little boy, and the love and lifestyle he shares with his grandmother. It is groundbreaking and refreshing.
Watch the advertisement below: