MSNBC Faces Right-Wing Backlash Over Tweet About New Cheerios Interracial Family Ad

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Updated Thurs., Jan 30, 1:30 p.m.: Republican National Committee Chairman Reince Priebus expressed his concern in a written statement (pdf) about "this kind of attack" on conservatives and banned RNC staff from the network unless President Phil Griffin apologizes.  

This is more than just a tweet or an offhand comment. This is part of a pattern of behavior that has gotten markedly worse, and until Phil Griffin personally apologizes and takes corrective action, we cannot be part of this network's toxic programming.

Earlier:

MSNBC has officially apologized after sparking controversy by sending out a tweet Wednesday insinuating that the right wing would hate the new Cheerios Super Bowl ad that brought back an interracial family.

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"Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/ biracial family," the tweet read.

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Outraged, conservative blogger and pundit Michelle Malkin urged more right-leaning folks to respond to the tweet with photos of their families hashtagging it #MyRightWingBiracialFamily.

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It started to trend on Twitter as an influx of photos started circulating, many slamming the network.

MSNBC eventually apologized and deleted the offending tweet.