Michael B. Jordan is stepping out of the boxing ring for a hot second and moseying on over to the director’s chair for Bacardi.
According to Variety, the Creed II star is partnering with the popular rum brand to direct The Angels’ Share, a short film specially created to promote its new Premium Collection. Fancy.
The title comes from the “angel’s share” myth, which is the amount of alcohol lost in the evaporation process as the rum ages in porous barrels. Barcardi’s premium rum ages under the Caribbean sun, so the brand boasts their “angel’s share” loss. Basically, their premium rum is your favorite rum’s daddy.
“This commercial shows the journey of rum and how it travels from the barrel to the community, getting back to the heart and foundation of where the Bacardi brand started,” Jordan told Variety of the concept he formulated with co-director Paul Hunter. “They’re patient, they take time in developing the aging process. They’re willing to wait and sacrifice rum for a quality product. Just the fact that a brand is willing to sacrifice their own product to make it better says a lot about what they stand behind, and I really connected with that.”
In fact, Jordan’s connection to his own family persuaded VP of Bacardi North America, Roberto Ramirez Laverde, to tap him for the project. The actor also has a long history with rum, as his grandma cooked with Bacardi Gold and often made rum cake.
Because he can’t work with a rum company and not divulge his rum drink of choice, Jordan admitted he was particular to the classics. You know, because he’s sophisticated. GQ said so.
“Well that depends on where I’m at and what I’m doing,” he said. “I guess I’d say a rum and coke, because you can’t really go wrong with it. Or rum and ginger ale. Sometimes I like to sip it neat, or on the rocks with one really big ice cube. And then I occasionally like a nice little rum punch if I’m on an island or sitting on a beach somewhere. It’s a very versatile spirit, and I guess I’m kind of like that too.”
Drinks on you, MBJ. Let’s get ready to RUMble, indeed. (Yeah, I had to do it.)