Who needs expensive marketing strategies when you've got Lupita Nyong’o as a customer?
Suggested Reading
As it turns out, French cosmetics brand Clarins struck luck on Sunday when Oscar winner Lupita Nyong'o jokingly pulled out one of their lip balms to offer host Ellen DeGeneres as a tip for the pizza guy, the New York Daily News reports.
"Lupita's lip balm! That's worth something!" DeGeneres said amid laughter.
And it was certainly worth something—to Clarins.
With a speed that can only be witnessed on Twitter, #LupitasLipBalm was created and trending, with the exchange turned into a gif. It also didn't take long for fans to figure out exactly what type of lip balm had been offered: Clarins HydraQuench Moisture Replenishing Lip Balm.
And so it "almost sold out across the country over night," the company said in a release, according to the Daily News.
Read more at the New York Daily News.
Straight From 
Sign up for our free daily newsletter.