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Kentrell "Kenny" Beecham is the blueprint for bridging content creation and basketball. Through YouTube, Beecham has created a platform that allows viewers to watch him rebuild a team from scratch on NBA 2K or talk about the most recent NBA news. With a subscriber count of over 2 million across four different channels, Beecham is also featured on two podcasts, "Through The Wire" and "The Kenny Beecham Podcast." He also started a basketball newsletter titled "Enjoy Basketball," which garnered over 35,000 subscriptions in six months after launching in 2022. In April, he appeared on ESPN's hit show "First Take" and was dubbed by Stephen A. Smith as "The Future of Sports Media."
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