Keith Lee

Keith Lee is proof that social media can sometimes make the right people famous. With nearly 15 million followers on TikTok, the former MMA fighter is using his platform to change lives -- one food review at a time. His reviews of mom-and-pop restaurants immediately turn into viral videos, which in turn gain small businesses more followers, orders, and sometimes donations. This is known as the “Keith Lee Effect.” His most viewed video to date, with 48.2 million views, is his review of Frankensons Pizzeria earlier this year. A staff member reached out to Lee because the restaurant wasn't getting much business. After posting his review, Frankensons had a line out the door and even ran out of product. The story made national news as Lee and his family traveled to New York for a "Today Show" appearance. Although the Detroit native’s content has always centered around food and family, the Frankensons review catapulted his following. As TikTok’s favorite food reviewer, Lee now has brand deals with Wingstop, Chipotle, and other major corporations. He highlights Black businesses and food trucks on his page often and gives back to his community by buying sneakers for kids at his favorite local shoe store or buying all the ice cream from an ice cream vendor and passing it out at schools. A self-proclaimed family man and foodie who leaves inspirational messages about faith and perseverance throughout his content, it’s impossible not to love this guy.