Esi Eggleston Bracey

Esi Eggleston Bracey is no stranger to taking on groundbreaking roles in the beauty industry. Over her decades-long career, Eggleston Bracey has led some of the most well-known beauty brands, including Covergirl and Max Factor. And in 2018, she joined Unilever, which oversees big brands like Dove and Axe. But just joining the powerhouse beauty and personal care brand was obviously not enough. In July of 2022, Eggleston Bracey took over as president of the US branch of the company. She's more than a leader in business. Eggleston Bracey also helped pioneer the CROWN Act, a California law which prohibits discrimination based on hair style and hair texture. “As a Black woman who’s worn my hair natural since 1995, I’ve understood how important hair and hair texture is for women, especially the issues we’ve had surrounding our hair,” Eggleston Bracey told Glamour Magazine in 2019. For her work breaking down barriers in beauty at both legislative and corporate tables, we joyfully welcome Eggeleston Bracey onto the The Root 100 list.