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Roshawnna Novellus founded EnrichHer, a digital platform that connects women-led and Black-led companies to investment capital.
Black women are the fastest-growing demographic of entrepreneurs, but few reach their full potential because they've received only 0.0006 percent of tech venture capital investment from 2009 to 2017. This is one of many reasons Roshawnna Novellus is so passionate about supporting founders like herself. She raised over $600,000 for her education and harnessed that same financial finesse when she launched EnrichHer in 2017. The financial technology platform caters to companies led by women and founders of color, whom Novellus refers to as the "New Majority" of business leaders and innovators, especially in Atlanta. In 2019, Novellus launched the EnrichHer Accelerator to fast-track over 48 companies led by women and founders of color with business development and the Funder Matching Program. "I intend for EnrichHER to deploy billions of dollars to well-qualified business owners who have customers, cash flow and just need money to grow," Novellus told WABE. During the pandemic, she supported New Majority founders with $5,000 business grants when they needed it most. Novellus leads by example and with compassion, encouraging more investors to put their money where their heart is.