One of the most disturbing things about billionaire tech leader Elon Musk’s insistence on backing Donald Trump’s presidential campaign is that he’s the CEO of X, the massive social media platform which reported more than 170 million daily active users worldwide on its mobile app in February 2024.
Considering many of X’s Black users — who have made Black Twitter a thing of legend over the years — don’t believe that Trump has our best interests at heart, some have attempted to create other digital spaces for us to shed that X business, and they’re being helped by the likes of Kerry Washington.
Washington is throwing a major investment into SPILL, a Black-owned Twitter alternative created by Alphonzo Terrell, one of the nearly 4,000 employees laid off from the social media platform formerly known as Twitter when Musk acquired the company in November 2022 for $44 billion.
Rather than sulking over his job loss, Terrell linked with friend and former co-worker DeVaris Brown to formulate a plan to make something for us, by us.
“I called [Brown] and I said, ‘I think it’s time to build and if we do this together, I think this can be really successful,’” Terrell told CNN in a September 2022 interview.
Since its 2022 launch, SPILL has grown its customer base to more than 200,000 users. One of the most unique features of the app is SPILL Spades, a live, multiplayer Spades game the company says keeps users engaged for an average of 30 minutes.
In addition to her financial contribution, Washington has hosted live conversations on the platform known as “Tea Parties.” The actress says she’s proud to support a platform in which underrepresented groups are top of mind.
“In a digital world where marginalized groups, especially Black, Brown, and LGBTQIA folks, rarely feel prioritized, SPILL stands out,” Washington said in a statement. “I’m proud to be part of this community as both a user and an investor.”
Terrell says as the company keeps looking for ways to stand out, he is confident SPILL will make a big splash in the social media space.
“We’re hyperfocused on an area where there’s just not anything else really like us,” Terrell said. “As long as we continue to execute and continue to steadily build all the different products, innovations, and everything that we’re talking about, we’re going to be in fantastic shape.”