Whatever opinions you may have about Cardi B’s music or image, her business acumen is perpetually on point. Now, the megastar is making sure her signature phrase is reserved for her use alone, filing an official application to trademark both the word and sound “Okurrr.”
The trademark was filed on behalf of Cardi’s company, Washpoppin, Inc. and is intended to primarily cover merchandise, as reported by Rolling Stone:
According to the filing, the clothing trademark would cover “T-shirts, sweatshirts, hooded sweatshirts, pants, shorts, jackets, footwear, headgear, namely hats and caps, blouses, bodysuits, dresses, jumpsuits, leggings, shirts, sweaters and undergarments.” The rapper also submitted an application that covers the misspelled use of the word: “Okurr.”
Those who have followed Cardi since her days on Love and Hip Hop (or prior, on social media), have long been familiar with her use of the versatile phrase and pigeon-like delivery, which recently hit the mainstream with her appearance on Pepsi’s Super Bowl commercials. Naturally, as her brand grows, she’s keeping her bases covered—notably, she and Offset have already secured the trademark on daughter Kulture Kiari’s name.
Bottom line: Cardi’s consistently finding new ways to secure bags—okurrr?
Updated: 3/25/19, 7:45 a.m., E.T.: Since folks had so much to say about Cardi B trademarking “okurrr,” she addressed her critics directly on one of her favorite mediums, social media, via a stream of tweets and at least one IG story, before announcing she’d be “off Twitter for a few days.” Her basic rebuttal? Like it or not, that’s how capitalism works, y’all... okurrr?