The Root 100 2024 Honoree Event was an evening to remember! Our annual gala spotlighting the 100 most influential Black Americans just went down at New York City’s Apollo Theater. We laughed, we posted on socials, we were moved by speeches and musical numbers.
Just as moving were the vehicles that got us there: the Genesis GV80.
On the red carpet, the Genesis GV80 made a stunning cameo. Attendees, influencers, and notable talent posed with the vehicle, sliding into the elegant cabin to soak up luxurious details from every angle. From the car’s panoramic sunroof, the lights of uptown New York shone brightly, almost as brightly as the GV80's standard 27-inch OLED navigation display. The interior ambient lighting and open-pore wood accents set the mood for a night blending modern and classic styles. In summary, the GV80 stole the spotlight.
When it was time to head to the afters, a fleet of Genesis vehicles chauffeured our celebrity guests, hosts, and influencers there in safety and style.
It was the perfect cherry on top of a week of The Root and Genesis collaboration, which began with a visit to Genesis Studio at Hudson Yards where we got to test drive the vehicles. This was followed by a trip to Genesis House, the automaker’s NYC-based cultural space curating design, hospitality, and technology. Alongside Friends of Genesis guests, we were hosted as “son-nim”, which means “honored guest” in Korean, and enjoyed a dinner inspired by recipes of ancient Korean royalty at their in-house restaurant, and visited the immersive light installation STARSCAPE inspired by “Dongji,” the Korean celebration of the Winter Solstice.
We captured some of the standout moments from this week’s festivities. Click to check them out!
