Athletes at the Olympic and Paralympic Games in Paris don’t know if they’ll wind up on the medal podium this summer. But the volunteers presenting the coveted awards do know that their beats will be on point – thanks to Rihanna.
In a July 18 post on X, RiRi shared the news that her brand Fenty Beauty inked a deal to become a “premium partner” of the 2024 Summer Olympic and Paralympic Games in Paris.
“tried to tell yall….we outside all 2024!!!” she captioned her post which featured a photo of the singer/entrepreneur in front of the iconic Eiffel Tower holding hands with a life-sized lip gloss tube holding a glass of wine. You heard us, the lip gloss is holding a glass of wine.
According to a press release, Fenty Beauty will provide makeup kits and tutorials for 600 volunteers between the ages of 18 and 21 who will present medals at the games. The kit will include popular Fenty Beauty products including the Gloss Bomb Universal Lip Luminizer and the Eaze Drop Lit All-Over Glow Enhancer.
Rihanna’s post, which received over 34 million views was flooded with congratulatory comments for the billionaire beauty’s latest power move and compliments on her creative marketing.
But one X user pointed out that the pic wasn’t new and instead was an adorably photoshopped pic that swapped Rihanna’s partner A$AP Rocky for the lip gloss tube.
But of course, there were still plenty of fans who wished Rihanna’s latest announcement was about new music instead of a new business deal, leaving comments like:
“girl you’re everywhere besides a recording studio,” “Madame Rihanna where is that album?” and “that’s good mama! now let’s get into the album announcement.”
We just want to know what we have to do to get one of those kits.