Darryl McDaniels of Run-DMC Sues Retailers for $50,000,000 in Trademark Infringement

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One-third of rap supergroup Run-DMC filed a lawsuit against Amazon.com and Wal-Mart for selling merchandise with the iconic rap group’s name without permission, allegedly harming the Run-DMC brand, reports the Huffington Post.

Darryl McDaniels, aka DMC, is seeking at least $50 million of damages from the retailers and other defendants over their sale of T-shirts, hats, patches, wallets and even the glasses that McDaniels made famous.

McDaniels, the owner of Run-DMC Brand LLC, which trademark-registered the Run-DMC brand in 2007, alleges that the defendants are confusing consumers into believing that Run-DMC endorses their products, in violation of federal trademark and New York unfair-competition laws.

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Other defendants include Jet.com, an online retailer that Wal-Mart bought, and a variety of companies that sell products through Amazon.com.

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Founded in 1981 with Joseph “Run” Simmons and the now deceased Jason ”Jam Master Jay” Mizell, Run-DMC remains one of the most iconic groups in hip-hop. In 2009, Run-DMC became the second rap act inducted into the Rock and Roll Hall of Fame (Grandmaster Flash and the Furious Five was the first).

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Although their last album together was more than 15 years ago, the profile of Run-DMC has risen this year. Run-DMC received a Lifetime Achievement Award at the 2016 Grammy Awards, and McDaniels recently made a cameo appearance with Chance the Rapper on Saturday Night Live.

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