Black Celebs Who Are Slaying The Business World

They’re mainly known for being actors, musicians, tv personalities, and athletes, but on the side, they have also become founders of their own companies.

Black celebrities are branching out and creating multiple streams of income, and one of those ways is by becoming an entrepreneur. Here are some of the celebs and the companies they created.

Video will return here when scrolled back into view
Wayne Brady and Maile Brady Tell Us Who Choreographs Their Fun TikTok Dances

Serena Williams

Photo: Getty Images Marco Bello / StringerPhoto: Getty Images Marco Bello / Stringer

The retiring tennis star, Serena Williams, has dipped her toes in several business ventures, mainly investing finance industries, but the businesses she can claim as her own are Serena Ventures which is a venture capital firm, and S by Serena and Serena Williams Jewelry, brands that she designs for.

Tabitha Brown

Photo: Getty Images Paras Griffin / StringerPhoto: Getty Images Paras Griffin / Stringer

Tabitha Brown, known for her soothing Southern accent and vegan recipes, is the co-owner of the vegan restaurant Kale My Name. The TikTok star also has a clothing and home decor collaboration with Target, a seasoning collaboration with McCormick, an autobiography and cookbook, a hair care line, and a kid’s TV show called Tab Time.

Sean “Diddy” Combs

Photo: Getty Images Amy Sussman / StaffPhoto: Getty Images Amy Sussman / Staff

Sean “Diddy” Combs may soon reach billionaire status as he is the founder of many lucrative businesses. Combs Enterprises was created in 2004, which is the company that his businesses like Bad Boy Entertainment, Sean John, Ciroc Vodka, Revolt TV & Media, Revolt Films, DeLeón Tequila, and several others brands.

Rihanna

Photo: Getty Images Kevin Mazur / ContributorPhoto: Getty Images Kevin Mazur / Contributor

Rihanna’s main contributor to her billionaire status is her makeup empire, Fenty Beauty. The “Needed Me” singer owns 50 percent of the cosmetic line and also has a significant amount of stake in the lingerie brand, Savage X Fenty. She has tackled the makeup and clothing industries, there are whispers that a hair venture is coming soon!

Lebron James

Photo: Getty Images Albert L. Ortega / ContributorPhoto: Getty Images Albert L. Ortega / Contributor

Lebron James is the first active basketball player to become a billionaire, and that is because of his founding companies and investments in multiple markets aside from sports, for example: the four-time championship winner is the founder of the entertainment and production company Springhill Company, a nutrition and supplement brand called Ladder, and clothing brand, UNKNWN.

Tyler Perry

Photo: Getty Images Santiago Felipe / StringerPhoto: Getty Images Santiago Felipe / Stringer

The entertainment giant Tyler Perry owns Tyler Perry Studios, where he has made over $660 million dollars alone from the Madea franchise. His work as an actor, writer, producer, and director has made him a billionaire, as he owns all his projects.

Curtis “50 Cent” Jackson’

Photo: Getty Images Paul Archuleta / StringerPhoto: Getty Images Paul Archuleta / Stringer

50 Cent is the founder of Sire-Spirits, which promotes Le Chemin du Roi wine and Branson Cognac. He also founded G-Unit a brand that has expanded across multiple industries, including audio, film, books, sneakers, and records. He has most recently dedicated his time to the Power series that he sold to the STARZ network.

Shawn “Jay-Z” Carter

Photo: Getty Images Axelle/Bauer-Griffin / ContributorPhoto: Getty Images Axelle/Bauer-Griffin / Contributor

Jay-Z has strategically added streams of income to rightly become a billionaire. Founder of Roc Nation, Roc Nation Sports, co-founder of Rocawear, co-owner of 40/40 club, Made in America music festival, Armand de Brignac champagne, a venture capital firm, and a long list of other business deals.

Shonda Rhimes

Photo: Getty Images Daniele Venturelli / ContributorPhoto: Getty Images Daniele Venturelli / Contributor

The famed producer, writer and creator Shonda Rhimes is the founder of Shondaland, the production company that has made some our favorite shows that she created, Bridgerton, Grey’s Anatomy, Scandal, just to name a few.

Kanye West

Photo: Getty Images Aaron J. Thornton / StringerPhoto: Getty Images Aaron J. Thornton / Stringer

Kanye West is the founder and owner of the Yeezy brand. Yeezy is in a partnership with Adidas, selling mostly sneakers. The brand has also expanded to clothing starting a collaboration with Gap in 2020. The collaboration accumulated $1 billion in sales the first year. Yeezy has allowed the “Heartless” rapper to become a multibillionaire.

Oprah Winfrey

Photo: Getty Images David Livingston / StringerPhoto: Getty Images David Livingston / Stringer

Oprah Winfrey reached the billionaire status from her production endeavors. She owns about a quarter of the OWN Network which produces many long-running shows like Dr. Phil, Iyanla: Fix My Life, and Queen Sugar. She is also the founder of Harpo, Inc. which has Harpo Productions, the company that co-produced The Color Purple and Selma.

Dwayne “The Rock” Johnson

Photo: Getty Images Araya Doheny / ContributorPhoto: Getty Images Araya Doheny / Contributor

Dwayne “The Rock” Johnson is the founder of Teremana tequila, a brand of tequila. He also has a collaboration with Under Armor called Project Rock with exercise clothing and gear. The former WWE star became a co-founder of Seven Bucks Productions in 2012.

Tracee Ellis Ross

Photo: Getty Images David M. Benett / ContributorPhoto: Getty Images David M. Benett / Contributor

Tracee Ellis Ross is the founder of Pattern Beauty, a curly hair care line. The Blackish actor’s line launched in Ulta stores and online in 2019. Since the launch, the brand is now also sold in Sephora, Target, Amazon, and in the United Kingdom.

Andre “Dr. Dre” Young

Photo: Getty Images Amy Sussman / StaffPhoto: Getty Images Amy Sussman / Staff

Dr. Dre is the founder of Beats by Dre which landed a multibillion-dollar deal with Apple in 2014. He also founded Aftermath Entertainment, a record label that has signed Kendrick Lamar, Anderson Paak, and Eminem.

Straight From The Root

Sign up for our free daily newsletter.

Latest from The Root

13 Reasons Black Folks Fear the Worst Is Already Here

13 Reasons Black Folks Fear the Worst Is Already Here

From escalating conflicts abroad and AI taking over jobs to attacks on Black history and voting access, these 13 developments show why Americans—especially Black communities—are bracing for the crises they’ve long feared …
Screenshot:  YouTube/Scoz

Biggie’s Legacy, Diddy’s Villain Era: Their Strange Friendship Through the Years, Explained

In honor of the 29th anniversary of Biggie’s death, we thought we’d take a look his musical friendship with Sean ‘Diddy’ Combs …
Strange New Details Emerge About Suspect in Rihanna Home Shooting

Strange New Details Emerge About Suspect in Rihanna Home Shooting

After shots were shockingly fired at Rihanna’s home on Sunday, the singer and the public finally have some good news …
Tony! Toni! Toné! Drama: Founder's Family Fights Over Disinheritance

Tony! Toni! Toné! Drama: Founder’s Family Fights Over Disinheritance

D’Wayne Wiggins passed away in March 2025 after a year-long battle with bladder cancer …
Alabama Is Set to Execute A Black Man Who Didn't Kill Anyone

Alabama Is Set to Execute A Black Man Who Didn’t Kill Anyone

Three decades after being sentenced for a murder he didn’t even witness, Sonny Burton is now only days away from his scheduled execution …
Beyond Damson Idris:Lori Harvey's Star-Studded Dating Life

Beyond Damson Idris:Lori Harvey’s Star-Studded Dating Life

With Lori Harvey and her ex-boo Damson Idris back in headlines, let’s take a look at the socialite and budding actress’ dating history! …
Pastor Seen Shoving Elderly Woman Down Church Steps on Camera, Speaks out

Pastor Seen Shoving Elderly Woman Down Church Steps on Camera, Speaks out

A California pastor accused of pushing a church elder down a short flight of cement steps and out a metal gate just shared his side of the story …
How Trump's White Female Voters Got Played

How Trump’s White Female Voters Got Played

Opinion: White women thought they were winning under Trump. They did not realize they were just being used …
Here’s Everything We Know About Zendaya and Tom Holland's 'Wedding'

Here’s Everything We Know About Zendaya and Tom Holland’s ‘Wedding’

The internet is going crazy over AI-generated pictures of Zendaya and Tom Holland’s potential secret wedding. We’re laying out the facts about the private couple’s engagement …
Why Endometriosis Keeps Getting Missed in Black Women

Why Endometriosis Keeps Getting Missed in Black Women

For years, endometriosis has been known as a disease of upper-class white women, leaving Black women misdiagnosed and misunderstood. Here’s what you need to know about identifying symptoms, overcoming bias and seeking better care …
The Outrageous Reason Why a Cali. Teacher Allegedly Gave Little Children  Edibles

The Outrageous Reason Why a Cali. Teacher Allegedly Gave Little Children Edibles

California students, ages 8 to 11, required medical treatment after ingesting 20mg THC-infused gummies— allegedly given to them by a teacher …
Tamera Mowry-Housely Opens Up About Rough Time Living With Twin Sister Tia

Tamera Mowry-Housely Opens Up About Rough Time Living With Twin Sister Tia

Tia and Tamera Mowry’s fun, twin-sisterhood has recently been a hot topic for fans. And Tamera’s new revelation will no doubt be even more fodder for conversation! …
New Report Shows Lynchings in America Never Stopped... They Only Evolved

New Report Shows Lynchings in America Never Stopped… They Only Evolved

Historians have argued the last lynching happened in 1981, but a report by JULIAN suggests Black folks are still being targeted because of their skin …
As Trump Goes to War With Iran, Black Americans Will Pay the Price

As Trump Goes to War With Iran, Black Americans Will Pay the Price

On the front lines and with a strain on their household budgets, Black Americans will bear the burden for President Donald Trump’s War in Iran …
The Internet is Losing Its Mind Over Oprah's Crop Top and  Fly Looks

The Internet is Losing Its Mind Over Oprah’s Crop Top and Fly Looks

Oprah Winfrey has been spotted with bestie Gayle King at Paris Fashion Week. Now, one red carpet look has the internet talking …
Ex-Cal State University Basketball Coach Accused of Pimping and More

Ex-Cal State University Basketball Coach Accused of Pimping and More

Kevin Mays, a former assistant basketball coach at California State University-Bakersfield, was charged with multiple felony counts including human trafficking …
Trayvon Martin and Other Black People Who Were Unjustly Killed in America

Trayvon Martin and Other Black People Who Were Unjustly Killed in America

14 years after Trayvon Martin was killed, these other Black men and women were also murdered in shocking similarity …
Austin Police Release Body Cam Footage of Black Shooter at an Austin Bar

Austin Police Release Body Cam Footage of Black Shooter at an Austin Bar

Austin police are piecing together the motive behind Ndiaga Diagne, the Black man who killed three and injured over a dozen in a March 1 mass shooting …
F1 Champion Lewis Hamilton Calls for a Movement to 'Take Africa Back' as He Tries to Bring Racing to the Continent

F1 Champion Lewis Hamilton Calls for a Movement to ‘Take Africa Back’ as He Tries to Bring Racing to the Continent

The first and only Black driver in F1 history is empowering the people of the continent to “take Africa back” from European powers …
Jill Scott's Break From Music is Part of a Growing Trend of Black Women Pausing With Purpose

Jill Scott’s Break From Music is Part of a Growing Trend of Black Women Pausing With Purpose

Jill Scott, Beyoncé, Teyana Taylor and Simone Biles are part of a growing wave of Black women who have embraced the idea of stepping back …