A Case for Why Jay-Z Should Forget About the NFL and Just Buy a Popeyes Franchise

Of the myriad possible metaphors for the Popeyes Chicken Sandwich craze of 2019โ€”which is a thing I will tell my kids about when they ask how America voted for Donald Trumpโ€”my favorite is that the sandwich itself represents heaven. The line to wait for the sandwich? Thatโ€™s life on Earth. Those who get their sandwiches…

Of the myriad possible metaphors for the Popeyes Chicken Sandwich craze of 2019โ€”which is a thing I will tell my kids about when they ask how America voted for Donald Trumpโ€”my favorite is that the sandwich itself represents heaven. The line to wait for the sandwich? Thatโ€™s life on Earth. Those who get their sandwiches immediately? The righteous. Those who, after buying the sandwich, have to wait in a separate line for the order to be ready? Thatโ€™s purgatory. And the unfortunates who wait in line but learn that there are no more sandwiches? Well, I hope they packed some light clothing.

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Trump’s Tariffs Might Stick Around. What Should We Buy Now?
Trump’s Tariffs Might Stick Around. What Should We Buy Now?

The theory has holes, sure. Because what about the people in line who just want chicken tenders or some shrimps? Are they agnostics? Atheists? Kappas? And if the sandwich is heaven, is Popeyes God? (Or is God the Louisiana Kitchen? The fry cook?) And where does Chick-fil-A fit? It is just a place that heathens believe is heaven, but itโ€™s really just Arkansas? (Probably.)

I donโ€™t know. I do know that since eating and writing about the sandwich two weeks ago, my stomach hasnโ€™t been right since. I thought maybe I needed to drink some Prepopik. But now I think I just need to go to church.

Anyway, the Popeyes chicken sandwich crazeโ€”and subsequent fast-food chicken sandwich warโ€”has been a nice palate cleanser to the increasingly bizarre conversations about Jay-Zโ€™s relationship to the NFL. Feelings about the league and Colin Kaepernick and capitalism notwithstanding, I had no idea so many people sincerely believe that Jay is either their God or their dad. I mean, The Blueprint was a great album; one that I still bang today. โ€œThe Rulerโ€™s Backโ€ is what I hum to myself each time I go to Whole Foods. It was, dare I say it, the Popeyes chicken sandwich of rap albums. But it wasnโ€™t great enough for some of yโ€™all to take that J-HOVA thing literally.

Unfortunately, the Hovtepsโ€™ dream of their dad owning an NFL team will have to wait, as itโ€™s been reported that the rumors of him soon owning a share of a franchise were false. It still might happen one day. But that day wonโ€™t be tomorrow.

Thing is, I actually donโ€™t think this is terrible news. Because now he can set his sights on something smaller. Something without the same pervasive mess engulfing it. Something bringing CTE-less joy to millions each Sunday. Jay-Z should buy a Popeyes franchise.

OK, OK, OK, OK. I know what youโ€™re thinking. This could never work because the Carters are vegan-ish now. But buying a franchise doesnโ€™t mean they actually have to eat there. And even if they did, a quick perusal of Popeyes menu shows mad vegan options. Thereโ€™s rice. And thereโ€™s water. And thereโ€™s...well, thatโ€™s enough. Pai Mei from Kill Bill survived on rice and water alone, and he wouldโ€™ve lived forever if Elle hadnโ€™t poisoned him.

But just think about the cultural, economic, and metaphysical benefits of this happening. If you can trust Jay-Z enough to believe heโ€™d get Kaepernick a job, you can surely trust him to determine a way for Popeyes to never run out of sandwiches. Thatโ€™s light work. No more lines. No more purgatory. How much sweeter would those first few bites be now? Also, those millions weโ€™re dropping on sandwiches will be in black-owned hands instead of the (presumably white) Popeyes chicken family, and is there a blacker way of โ€œgentrifying the hoodโ€ than through fried chicken?

And all those now-underemployed rappers on Roc-A-Fellaโ€™s roster? Boom! Jobs now. Chris and Neef? Street marketing. Peedi Crakk? Cashier supervisor. Memphis Bleek? Store manager. And no, this doesnโ€™t help Colin Kaepernick get back in the league, but Hov can stop pretending he gives a shit about that, and focus entirely on chicken efficiency and haircare products. I see nothing but wins here.

Anyway, if you disagree, thatโ€™s fine I guess. Live your life. Just donโ€™t block my blessings, too.

Straight From The Root

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